On this page
- July 22nd, 2026
1. About this policy
This Cookie Policy forms part of the legal information governing the Legend Fusions UK website. It should be read together with our Privacy Policy and Terms of Use.
The website is operated by Legend Fusions Limited, formerly known as Legend Financial and Tax Advisers Limited, company number 08103572, with its registered office at Citygate House, 246–250 Romford Road, London, E7 9HZ.
For UK users, our use of cookies and similar technologies is governed by the Privacy and Electronic Communications Regulations 2003 (PECR), as amended, together with the UK GDPR, the Data Protection Act 2018, and relevant guidance issued by the Information Commissioner's Office.
2. What cookies are
Cookies are small text files that a website stores on, or reads from, your browser or device. They can support functions such as website security, navigation, remembering preferences, measuring website performance, and understanding whether advertising campaigns lead to visits or enquiries.
Some cookies remain only for the duration of a browsing session. Others remain for a defined period or until you delete them. Cookies may be set directly by Legend Fusions or by an approved third-party service used on the website.
3. Technologies covered by this policy
This policy applies to cookies and comparable storage or access technologies, including where used:
- to operate, protect and maintain the website;
- to remember cookie preferences or other user choices;
- to measure website traffic, page performance and user journeys;
- to measure conversions and the effectiveness of paid advertising campaigns;
- through tags, pixels, local storage, software development kits or similar tools; and
- to detect misuse, fraud, service interruption or security events.
4. Cookie categories and consent status
| Category | Purpose | UK consent position | Default setting |
|---|---|---|---|
| Strictly necessary | Required to provide the website, maintain security, prevent misuse, remember privacy choices, balance traffic or deliver a service you request. | Consent is not required where the technology is strictly necessary for the requested service or another PECR exception applies. | Active where required. |
| Preferences and functionality | Remember optional preferences or provide enhanced website features that are not essential to the basic service. | Consent required unless the specific technology is strictly necessary for a feature you expressly request. | Off until consent, where required. |
| Analytics and performance | Help us understand how visitors use the website, identify technical issues, measure page performance and improve content and navigation. | Consent required for our current configuration. Google Analytics may be connected to Google Ads for PPC campaign and conversion measurement, so we do not rely on the statistical-purposes exception. | Off until consent. |
| Advertising and marketing | Measure paid campaigns, attribute conversions and, where specifically enabled, support audience, remarketing or personalised-advertising functions. | Consent required before these technologies are placed or activated. | Off until consent. |
If our technology configuration changes, we will reassess the correct category and consent position before deployment and update this policy and the live cookie inventory where needed.
5. How we obtain and manage your choices
Our consent banner is provided through [CMP NAME]. It presents options to Accept all, Reject all, or manage individual categories. The acceptance and rejection options must be presented with equal visual prominence.
We do not treat scrolling, continued browsing, silence, inactivity or pre-ticked boxes as consent. Where consent is required, non-essential technologies remain disabled until you make a clear choice.
You may withdraw or change your consent at any time. Withdrawing consent does not affect processing that occurred lawfully before withdrawal, but the relevant technologies will be disabled for future use on that browser or device once your preference is applied.
Cookie choices may be stored separately for different browsers or devices. You may therefore need to update your preferences on each browser or device you use.
6. Google services we use
Google Analytics
We use Google Analytics to understand website usage, measure traffic and page performance, identify broad user journeys and improve the website. Analytics is treated as a consent-required category on this website because it may be linked to Google Ads when we run paid campaigns.
Google Ads
When we run PPC campaigns, Google Ads may be used to measure campaign performance and conversions. Depending on the campaign configuration and the choices you make, advertising technologies may also support audience or remarketing functions. Google Ads-related storage and access technologies are not activated before the required consent is obtained.
Google Search Console
We use Google Search Console as an administrative service to review how the website appears in Google Search, including indexing, search queries, technical errors and aggregate search performance. Search Console is not treated as a separate visitor-cookie category unless another website tag or technology is specifically configured to collect data from the visitor's device.
Consent signals
Where Google tags are implemented, our website may use Google consent controls to communicate your analytics and advertising choices to those tags. These controls support the operation of the consent mechanism but do not replace the consent banner itself.
Further information about Google's use of data is available through Google's information on partner sites and Google's Privacy Policy.
7. Current cookie and technology inventory
Our live inventory identifies the technologies detected on the website and, where applicable, their name, provider, purpose, category and retention period. The inventory must be regenerated or reviewed whenever tags, plugins, advertising tools or consent settings change.
8. Third-party technologies
Some technologies are supplied by third parties that provide analytics, advertising, security, hosting, content delivery or website functionality. Those providers may process device, browser, network, usage or interaction information in accordance with their own terms and privacy notices.
We review third-party tools before deployment and seek to limit them to what is appropriate for the relevant purpose. Where required, we use contractual safeguards, access controls, consent settings and international-transfer measures. More information about recipients and international processing is provided in our Privacy Policy.
9. Retention
Retention periods vary by technology and purpose. Session technologies normally expire when you close your browser. Persistent technologies may remain for a defined period unless you delete them sooner or change your preferences.
The applicable duration for each detected technology is stated in the live cookie inventory. We review retention settings and do not intentionally retain cookie-derived information for longer than is reasonably necessary for the stated purpose, legal obligation, security requirement or establishment, exercise or defence of legal claims.
10. Browser and device controls
Most browsers allow you to review, block or delete cookies through their settings. Blocking all cookies may affect website functionality, including security, preference management or forms.
Browser controls operate separately from our consent tool. For the clearest record of your preference, use the website's cookie settings tool as well as any browser or device controls you choose to apply.
11. Changes to this policy
We may update this policy when our website, cookie configuration, providers, legal obligations or regulatory guidance changes. The updated version will be published on this page with a revised effective or review date. Where a change affects an existing consent choice, we may request that you make a new selection.
12. Contact us
Data Protection Contact
Mr Faizan Rashid
Email: faizan@legendfusions.com
Contact: 0742 865 4445
General enquiries
Legend Fusions Limited
Email: info@legendfusions.com
Citygate House, 246–250 Romford Road, London, E7 9HZ
You may also raise concerns with the Information Commissioner's Office. Details are available at ico.org.uk.