{"id":9391,"date":"2026-08-18T11:01:29","date_gmt":"2026-08-18T11:01:29","guid":{"rendered":"https:\/\/legendfusions.com\/uk\/?page_id=9391"},"modified":"2026-08-31T10:21:36","modified_gmt":"2026-08-31T10:21:36","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/legendfusions.com\/uk\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9391\" class=\"elementor elementor-9391\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a18beaa e-flex e-con-boxed e-con e-parent\" data-id=\"a18beaa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f160635 e-con-full e-flex e-con e-child\" data-id=\"f160635\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7b7025b e-con-full e-flex e-con e-child\" data-id=\"7b7025b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-da2e6ab e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"da2e6ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;none&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b48cb38 elementor-widget elementor-widget-progress-tracker\" data-id=\"b48cb38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;type&quot;:&quot;horizontal&quot;,&quot;relative_to&quot;:&quot;entire_page&quot;}\" data-widget_type=\"progress-tracker.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-scrolling-tracker elementor-scrolling-tracker-horizontal elementor-scrolling-tracker-alignment-\">\n\t\t\t\t\t\t<div class=\"current-progress\">\n\t\t\t\t\t<div class=\"current-progress-percentage\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f337e13 elementor-toc--content-ellipsis elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"f337e13\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;no_headings_message&quot;:&quot;On this page&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h3 class=\"elementor-toc__header-title\">\n\t\t\t\tOn this page\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__f337e13\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__f337e13\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__f337e13\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bc1c72 e-flex e-con-boxed e-con e-child\" data-id=\"7bc1c72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e24b587 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"e24b587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1a74bb8 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t  July 22nd, 2026\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb50523 elementor-widget elementor-widget-html\" data-id=\"fb50523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n  :root {\r\n    --lf-ink: #172033;\r\n    --lf-muted: #5d687a;\r\n    --lf-border: #dfe5ee;\r\n    --lf-soft: #f5f7fb;\r\n    --lf-accent: #264c8f;\r\n    --lf-accent-dark: #173566;\r\n    --lf-white: #ffffff;\r\n    --lf-max: 1120px;\r\n  }\r\n\r\n  * {\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  html {\r\n    scroll-behavior: smooth;\r\n  }\r\n\r\n  body {\r\n    margin: 0;\r\n    color: var(--lf-ink);\r\n    background: var(--lf-white);\r\n    font-family: Inter, ui-sans-serif, system-ui, -apple-system,\r\n      BlinkMacSystemFont, \"Segoe UI\", sans-serif;\r\n    line-height: 1.7;\r\n  }\r\n\r\n  .lf-legal a {\r\n    color: var(--lf-accent);\r\n    text-underline-offset: 3px;\r\n  }\r\n\r\n  .lf-legal a:hover {\r\n    color: var(--lf-accent-dark);\r\n  }\r\n\r\n  .lf-legal__hero {\r\n    background: linear-gradient(135deg, #102445 0%, #264c8f 100%);\r\n    color: var(--lf-white);\r\n    padding: clamp(48px, 8vw, 92px) 24px;\r\n    padding-top: 200px !important;\r\n  }\r\n\r\n  .lf-legal__container {\r\n    width: min(100%, var(--lf-max));\r\n    margin: 0 auto;\r\n  }\r\n\r\n  .lf-legal__eyebrow {\r\n    margin: 0 0 10px;\r\n    font-size: 0.82rem;\r\n    font-weight: 900;\r\n    letter-spacing: 0.12em;\r\n    text-transform: uppercase;\r\n    opacity: 0.82;\r\n  }\r\n\r\n  .lf-legal__hero h1 {\r\n    margin: 0;\r\n    max-width: 780px;\r\n    font-size: clamp(2.2rem, 5vw, 4.25rem);\r\n    line-height: 1.08;\r\n    letter-spacing: -0.035em;\r\n    color: #ffffff !important;\r\n  }\r\n\r\n  .lf-legal__intro {\r\n    max-width: 790px;\r\n    margin: 22px 0 0;\r\n    font-size: clamp(1rem, 2vw, 1.18rem);\r\n    opacity: 0.94;\r\n  }\r\n\r\n  .lf-legal__meta {\r\n    display: flex;\r\n    flex-wrap: wrap;\r\n    gap: 10px 24px;\r\n    margin-top: 26px;\r\n    font-size: 0.94rem;\r\n    opacity: 0.88;\r\n  }\r\n\r\n  \/* UPDATED: Full-width layout after removing \"On this page\" *\/\r\n  .lf-legal__layout {\r\n    display: block;\r\n    padding: 48px 24px 80px;\r\n  }\r\n\r\n  .lf-legal__content {\r\n    width: 100%;\r\n    min-width: 0;\r\n  }\r\n\r\n  .lf-legal__notice {\r\n    margin-bottom: 34px;\r\n    padding: 20px 22px;\r\n    border-left: 5px solid var(--lf-accent);\r\n    border-radius: 12px;\r\n    background: var(--lf-soft);\r\n  }\r\n\r\n  .lf-legal__section {\r\n    padding: 6px 0 34px;\r\n    border-bottom: 1px solid var(--lf-border);\r\n    scroll-margin-top: 24px;\r\n  }\r\n\r\n  .lf-legal__section:last-child {\r\n    border-bottom: 0;\r\n  }\r\n\r\n  .lf-legal__section h2 {\r\n    margin: 24px 0 12px;\r\n    font-size: clamp(1.55rem, 3vw, 2.05rem);\r\n    line-height: 1.25;\r\n    letter-spacing: -0.02em;\r\n  }\r\n\r\n  .lf-legal__section h3 {\r\n    margin: 24px 0 8px;\r\n    font-size: 1.16rem;\r\n    line-height: 1.35;\r\n  }\r\n\r\n  .lf-legal__section p {\r\n    margin: 10px 0 16px;\r\n  }\r\n\r\n  .lf-legal__section ul {\r\n    padding-left: 1.25rem;\r\n  }\r\n\r\n  .lf-legal__section li {\r\n    margin: 7px 0;\r\n  }\r\n\r\n  .lf-legal__table-wrap {\r\n    overflow-x: auto;\r\n    margin: 20px 0;\r\n    border: 1px solid var(--lf-border);\r\n    border-radius: 14px;\r\n  }\r\n\r\n  .lf-legal table {\r\n    width: 100%;\r\n    min-width: 720px;\r\n    border-collapse: collapse;\r\n    font-size: 0.95rem;\r\n  }\r\n\r\n  .lf-legal th,\r\n  .lf-legal td {\r\n    padding: 15px 16px;\r\n    vertical-align: top;\r\n    text-align: left;\r\n    border-bottom: 1px solid var(--lf-border);\r\n  }\r\n\r\n  .lf-legal th {\r\n    background: var(--lf-soft);\r\n    font-weight: 700;\r\n  }\r\n\r\n  .lf-legal tr:last-child td {\r\n    border-bottom: 0;\r\n  }\r\n\r\n  .lf-legal__contact-card {\r\n    display: grid;\r\n    grid-template-columns: repeat(2, minmax(0, 1fr));\r\n    gap: 18px;\r\n    margin: 18px 0;\r\n  }\r\n\r\n  .lf-legal__card {\r\n    padding: 20px;\r\n    border: 1px solid var(--lf-border);\r\n    border-radius: 14px;\r\n    background: var(--lf-white);\r\n    box-shadow: 0 8px 26px rgba(23, 32, 51, 0.05);\r\n  }\r\n\r\n  .lf-legal__card h3 {\r\n    margin-top: 0;\r\n  }\r\n\r\n  .lf-legal__small {\r\n    color: var(--lf-muted);\r\n    font-size: 0.91rem;\r\n  }\r\n\r\n  .lf-legal__footer-links {\r\n    display: flex;\r\n    flex-wrap: wrap;\r\n    gap: 12px 22px;\r\n    margin-top: 28px;\r\n    padding-top: 22px;\r\n    border-top: 1px solid var(--lf-border);\r\n  }\r\n\r\n  @media (max-width: 860px) {\r\n    .lf-legal__contact-card {\r\n      grid-template-columns: 1fr;\r\n    }\r\n  }\r\n\r\n  \/* Match previous page heading emphasis *\/\r\n  .lf-legal h1,\r\n  .lf-legal__hero h1 {\r\n    font-weight: 700 !important;\r\n  }\r\n\r\n  .lf-legal__section h2 {\r\n    font-weight: 600 !important;\r\n  }\r\n\r\n  .lf-legal__section h3,\r\n  .lf-legal__card h3 {\r\n    font-weight: 700 !important;\r\n  }\r\n<\/style>\r\n\r\n<main class=\"lf-legal\" id=\"main-content\">\r\n\r\n  <div class=\"lf-legal__container lf-legal__layout\">\r\n\r\n    <article class=\"lf-legal__content\">\r\n\r\n      <div class=\"lf-legal__notice\" role=\"note\">\r\n        <strong>Plain-language summary:<\/strong>\r\n        We collect only the information needed to respond to enquiries,\r\n        provide tax, accounting, payroll and advisory services, meet legal\r\n        and professional duties, operate our website and protect our systems.\r\n        We do not sell personal information.\r\n      <\/div>\r\n\r\n      <section class=\"lf-legal__section\" id=\"who-we-are\">\r\n\r\n        <h2>1. Who we are<\/h2>\r\n\r\n        <p>\r\n          Legend Fusions Limited is an international tax and accounting firm.\r\n          The company was formerly known as Legend Financial and Tax Advisers\r\n          Limited.\r\n        <\/p>\r\n\r\n        <p>\r\n          For personal information covered by this UK policy, the controller is:\r\n        <\/p>\r\n\r\n        <address class=\"lf-legal__card\">\r\n\r\n          <strong>Legend Fusions Limited<\/strong><br>\r\n\r\n          Company number: 08103572<br>\r\n\r\n          Citygate House, 246\u2013250 Romford Road<br>\r\n\r\n          London, England, E7 9HZ<br>\r\n\r\n          General enquiries:\r\n          <a href=\"mailto:info@legendfusions.com\">\r\n            info@legendfusions.com\r\n          <\/a>\r\n\r\n        <\/address>\r\n\r\n        <p>\r\n          When we provide payroll, accounting, tax, advisory or related\r\n          services, our role may vary. We may act as a controller where we\r\n          decide why and how information is used, including for our legal,\r\n          regulatory and professional obligations. In some engagements, we\r\n          may also process information on documented instructions from a\r\n          client, for example when administering payroll or handling records\r\n          provided by that client.\r\n        <\/p>\r\n\r\n      <\/section>\r\n\r\n\r\n      <section class=\"lf-legal__section\" id=\"scope\">\r\n\r\n        <h2>2. Scope of this policy<\/h2>\r\n\r\n        <p>This policy applies when you:<\/p>\r\n\r\n        <ul>\r\n          <li>\r\n            visit or interact with the UK pages of legendfusions.com;\r\n          <\/li>\r\n\r\n          <li>\r\n            submit an enquiry, request a quote or book a consultation;\r\n          <\/li>\r\n\r\n          <li>\r\n            become, or represent, a client of Legend Fusions Limited;\r\n          <\/li>\r\n\r\n          <li>\r\n            communicate with us by email, telephone, online meeting,\r\n            approved messaging channel or another business channel;\r\n          <\/li>\r\n\r\n          <li>\r\n            receive tax, accounting, payroll, advisory or related\r\n            professional services from us; or\r\n          <\/li>\r\n\r\n          <li>\r\n            act as an employee, director, beneficial owner, supplier,\r\n            professional adviser or authorised representative of a client\r\n            or prospective client.\r\n          <\/li>\r\n        <\/ul>\r\n\r\n        <p>\r\n          Separate notices may apply to employees, contractors, job\r\n          applicants or specific services where additional information\r\n          is required.\r\n        <\/p>\r\n\r\n      <\/section>\r\n\r\n\r\n      <section class=\"lf-legal__section\" id=\"data-we-collect\">\r\n\r\n        <h2>3. Personal information we collect<\/h2>\r\n\r\n        <p>\r\n          The information we collect depends on your relationship with us\r\n          and the services requested. It may include:\r\n        <\/p>\r\n\r\n        <h3>Identity and contact information<\/h3>\r\n\r\n        <ul>\r\n          <li>name, title, date of birth and contact details;<\/li>\r\n          <li>home, business or correspondence address;<\/li>\r\n\r\n          <li>\r\n            signature, identity verification information and proof of address;\r\n          <\/li>\r\n\r\n          <li>\r\n            company, partnership, trust, directorship or beneficial\r\n            ownership details; and\r\n          <\/li>\r\n\r\n          <li>\r\n            authorised representative and professional adviser details.\r\n          <\/li>\r\n        <\/ul>\r\n\r\n\r\n        <h3>Tax, accounting, payroll and financial information<\/h3>\r\n\r\n        <ul>\r\n          <li>\r\n            Unique Taxpayer Reference, National Insurance number,\r\n            PAYE, VAT and company tax references;\r\n          <\/li>\r\n\r\n          <li>\r\n            income, expenses, assets, liabilities, investments,\r\n            pensions and business records;\r\n          <\/li>\r\n\r\n          <li>\r\n            banking and payment information where required for an engagement;\r\n          <\/li>\r\n\r\n          <li>\r\n            payroll, salary, pension, benefits, deductions and employee\r\n            records supplied for payroll services;\r\n          <\/li>\r\n\r\n          <li>\r\n            invoices, receipts, accounts, returns, calculations and\r\n            supporting documents; and\r\n          <\/li>\r\n\r\n          <li>\r\n            information required to meet anti-money-laundering, fraud\r\n            prevention, sanctions-screening or professional obligations.\r\n          <\/li>\r\n        <\/ul>\r\n\r\n\r\n        <h3>Service and communication information<\/h3>\r\n\r\n        <ul>\r\n          <li>\r\n            enquiry details, consultation notes and service requirements;\r\n          <\/li>\r\n\r\n          <li>\r\n            contracts, engagement letters and instructions;\r\n          <\/li>\r\n\r\n          <li>\r\n            emails, meeting records, call notes, support requests\r\n            and correspondence;\r\n          <\/li>\r\n\r\n          <li>\r\n            complaints, feedback and information about the services provided;\r\n            and\r\n          <\/li>\r\n\r\n          <li>\r\n            marketing preferences and consent records.\r\n          <\/li>\r\n        <\/ul>\r\n\r\n\r\n        <h3>Website and technical information<\/h3>\r\n\r\n        <ul>\r\n          <li>\r\n            IP address, browser type, device information and approximate\r\n            location;\r\n          <\/li>\r\n\r\n          <li>\r\n            pages viewed, referral source, session information and\r\n            website interactions;\r\n          <\/li>\r\n\r\n          <li>\r\n            cookie choices and consent records; and\r\n          <\/li>\r\n\r\n          <li>\r\n            security, diagnostic and access logs used to protect the\r\n            website and systems.\r\n          <\/li>\r\n        <\/ul>\r\n\r\n        <p>\r\n          Please avoid sending information that is not necessary for your\r\n          enquiry. We may ask you to use an approved secure method when\r\n          documents contain identity, payroll, tax, banking or other\r\n          restricted information.\r\n        <\/p>\r\n\r\n      <\/section>\r\n\r\n\r\n      <section class=\"lf-legal__section\" id=\"sources\">\r\n\r\n        <h2>4. Where personal information comes from<\/h2>\r\n\r\n        <p>We may obtain personal information:<\/p>\r\n\r\n        <ul>\r\n          <li>directly from you;<\/li>\r\n\r\n          <li>\r\n            from a client, employer, company, trustee, authorised\r\n            representative or other person who is permitted to provide it;\r\n          <\/li>\r\n\r\n          <li>\r\n            from HM Revenue &amp; Customs, Companies House and other public\r\n            authorities or official registers;\r\n          <\/li>\r\n\r\n          <li>\r\n            from accounting, payroll, banking or business platforms\r\n            that you authorise us to access;\r\n          <\/li>\r\n\r\n          <li>\r\n            from identity-verification, fraud-prevention or compliance\r\n            providers;\r\n          <\/li>\r\n\r\n          <li>\r\n            from professional advisers, referral partners or other\r\n            service providers; and\r\n          <\/li>\r\n\r\n          <li>\r\n            automatically through our website, cookies and security\r\n            technologies.\r\n          <\/li>\r\n        <\/ul>\r\n\r\n        <p>\r\n          Where another person gives us your information, that person is\r\n          responsible for ensuring they are authorised to do so and,\r\n          where required, for making this policy available to you.\r\n        <\/p>\r\n\r\n      <\/section>\r\n\r\n\r\n      <section class=\"lf-legal__section\" id=\"purposes-bases\">\r\n\r\n        <h2>5. How and why we use personal information<\/h2>\r\n\r\n        <p>\r\n          UK data protection law requires us to identify and document a\r\n          lawful basis for each purpose. The bases we most commonly rely\r\n          on are contract, legal obligation, legitimate interests and consent.\r\n        <\/p>\r\n\r\n        <div\r\n          class=\"lf-legal__table-wrap\"\r\n          role=\"region\"\r\n          aria-label=\"Purposes and lawful bases\"\r\n          tabindex=\"0\"\r\n        >\r\n\r\n          <table>\r\n\r\n            <thead>\r\n\r\n              <tr>\r\n                <th scope=\"col\">Purpose<\/th>\r\n                <th scope=\"col\">Examples<\/th>\r\n                <th scope=\"col\">Typical lawful basis<\/th>\r\n              <\/tr>\r\n\r\n            <\/thead>\r\n\r\n            <tbody>\r\n\r\n              <tr>\r\n                <td>\r\n                  Responding to enquiries and preparing proposals\r\n                <\/td>\r\n\r\n                <td>\r\n                  Reviewing your request, arranging a consultation and\r\n                  providing service information or a quote.\r\n                <\/td>\r\n\r\n                <td>\r\n                  Steps before a contract; legitimate interests.\r\n                <\/td>\r\n              <\/tr>\r\n\r\n              <tr>\r\n                <td>Providing professional services<\/td>\r\n\r\n                <td>\r\n                  Tax, accounting, payroll, advisory, compliance, filing,\r\n                  reporting and client support.\r\n                <\/td>\r\n\r\n                <td>\r\n                  Contract; legal obligation; legitimate interests.\r\n                <\/td>\r\n              <\/tr>\r\n\r\n              <tr>\r\n                <td>\r\n                  Identity, compliance and risk checks\r\n                <\/td>\r\n\r\n                <td>\r\n                  Anti-money-laundering checks, fraud prevention,\r\n                  conflicts checks, sanctions screening and\r\n                  professional due diligence.\r\n                <\/td>\r\n\r\n                <td>\r\n                  Legal obligation; legitimate interests.\r\n                <\/td>\r\n              <\/tr>\r\n\r\n              <tr>\r\n                <td>Managing the client relationship<\/td>\r\n\r\n                <td>\r\n                  Engagement administration, billing, payment,\r\n                  complaints, quality control and service communications.\r\n                <\/td>\r\n\r\n                <td>\r\n                  Contract; legal obligation; legitimate interests.\r\n                <\/td>\r\n              <\/tr>\r\n\r\n              <tr>\r\n                <td>\r\n                  Operating and securing the website and systems\r\n                <\/td>\r\n\r\n                <td>\r\n                  Hosting, authentication, access control, monitoring,\r\n                  backups, troubleshooting, cyber defence and incident\r\n                  response.\r\n                <\/td>\r\n\r\n                <td>\r\n                  Legitimate interests; legal obligation.\r\n                <\/td>\r\n              <\/tr>\r\n\r\n              <tr>\r\n                <td>\r\n                  Website analytics and advertising measurement\r\n                <\/td>\r\n\r\n                <td>\r\n                  Google Analytics and, when PPC campaigns are active,\r\n                  Google Ads conversion and campaign measurement.\r\n                <\/td>\r\n\r\n                <td>\r\n                  Consent for non-essential cookies and similar technologies.\r\n                <\/td>\r\n              <\/tr>\r\n\r\n              <tr>\r\n                <td>Direct marketing<\/td>\r\n\r\n                <td>\r\n                  Tax updates, regulatory bulletins, service news\r\n                  and event information.\r\n                <\/td>\r\n\r\n                <td>\r\n                  Consent, or another rule permitted by PECR where\r\n                  clearly applicable.\r\n                <\/td>\r\n              <\/tr>\r\n\r\n              <tr>\r\n                <td>\r\n                  Legal claims, audits and regulatory cooperation\r\n                <\/td>\r\n\r\n                <td>\r\n                  Establishing, exercising or defending claims and\r\n                  responding to regulators, courts or law enforcement.\r\n                <\/td>\r\n\r\n                <td>\r\n                  Legal obligation; legitimate interests.\r\n                <\/td>\r\n              <\/tr>\r\n\r\n            <\/tbody>\r\n\r\n          <\/table>\r\n\r\n        <\/div>\r\n\r\n        <p>\r\n          Where we rely on legitimate interests, those interests may include\r\n          operating a professional-services business, responding to business\r\n          enquiries, maintaining client relationships, protecting our\r\n          systems, preventing fraud and improving our services. We assess\r\n          whether these interests are necessary and balanced against your\r\n          rights.\r\n        <\/p>\r\n\r\n      <\/section>\r\n\r\n\r\n      <section class=\"lf-legal__section\" id=\"special-category\">\r\n\r\n        <h2>\r\n          6. Sensitive, special-category and criminal-offence information\r\n        <\/h2>\r\n\r\n        <p>\r\n          Most of our services do not require special-category information.\r\n          However, tax, payroll or advisory documents may sometimes contain\r\n          information about health, disability, trade-union membership or\r\n          another protected characteristic. We only use this information\r\n          where it is necessary, lawful and relevant to the service or\r\n          legal obligation.\r\n        <\/p>\r\n\r\n        <p>\r\n          Where UK law requires an additional condition for special-category\r\n          or criminal-offence information, we identify and document that\r\n          condition before processing. We apply restricted access and\r\n          additional safeguards appropriate to the sensitivity of the\r\n          information.\r\n        <\/p>\r\n\r\n      <\/section>\r\n\r\n\r\n      <section class=\"lf-legal__section\" id=\"cookies\">\r\n\r\n        <h2>7. Cookies, analytics and online technologies<\/h2>\r\n\r\n        <p>\r\n          We use essential technologies to operate and secure the website.\r\n          With your consent, we may also use Google Analytics to understand\r\n          website use and Google Ads technologies to measure PPC campaign\r\n          performance and conversions. These non-essential technologies\r\n          should not be activated until the relevant consent has been\r\n          recorded.\r\n        <\/p>\r\n\r\n        <p>\r\n          Google Search Console is used as an administrative search-performance\r\n          tool and is not presented as a separate visitor-cookie category.\r\n          Details of cookies, providers, purposes and retention periods are\r\n          set out in our\r\n          <a href=\"https:\/\/legendfusions.com\/uk\/cookie-policy\/\">UK Cookie Policy<\/a>\r\n          and the live cookie settings tool.\r\n        <\/p>\r\n\r\n      <\/section>\r\n\r\n\r\n      <section class=\"lf-legal__section\" id=\"sharing\">\r\n\r\n        <h2>8. Who we share personal information with<\/h2>\r\n\r\n        <p>\r\n          We do not sell personal information. Where necessary and lawful,\r\n          we may share it with:\r\n        <\/p>\r\n\r\n        <ul>\r\n\r\n          <li>\r\n            other Legend Fusions or Legend Group entities involved in an\r\n            authorised service, support or administrative activity;\r\n          <\/li>\r\n\r\n          <li>\r\n            HM Revenue &amp; Customs, Companies House, courts, regulators,\r\n            law-enforcement bodies and other public authorities;\r\n          <\/li>\r\n\r\n          <li>\r\n            banks, payment providers, pension providers and financial\r\n            institutions where required for a service;\r\n          <\/li>\r\n\r\n          <li>\r\n            professional advisers, auditors, insurers, legal advisers\r\n            and consultants;\r\n          <\/li>\r\n\r\n          <li>\r\n            website, cloud, email, Microsoft 365, CRM, accounting, payroll,\r\n            identity-verification, cybersecurity, hosting, analytics and\r\n            advertising providers;\r\n          <\/li>\r\n\r\n          <li>\r\n            suppliers and contractors who process information under\r\n            confidentiality, security and data-protection obligations;\r\n          <\/li>\r\n\r\n          <li>\r\n            a purchaser, investor or successor in connection with a proposed\r\n            or completed corporate transaction, subject to appropriate\r\n            safeguards; and\r\n          <\/li>\r\n\r\n          <li>\r\n            another person where you authorise the disclosure or the law\r\n            permits or requires it.\r\n          <\/li>\r\n\r\n        <\/ul>\r\n\r\n        <p>\r\n          We limit disclosures to what is necessary for the relevant purpose\r\n          and apply contracts, access restrictions and due-diligence controls\r\n          where appropriate.\r\n        <\/p>\r\n\r\n      <\/section>\r\n\r\n\r\n      <section class=\"lf-legal__section\" id=\"transfers\">\r\n\r\n        <h2>9. International access and transfers<\/h2>\r\n\r\n        <p>\r\n          Legend Fusions operates internationally. Personal information may\r\n          be accessed or processed by authorised personnel, affiliated\r\n          entities and service providers in the United Kingdom, Canada,\r\n          the United States, the United Arab Emirates, Pakistan and other\r\n          locations used by our approved providers.\r\n        <\/p>\r\n\r\n        <p>\r\n          Some support, technology, cybersecurity, administration or\r\n          service-delivery activities may be performed from Pakistan or\r\n          another country outside the UK. Where UK transfer rules apply,\r\n          we use an available lawful mechanism, which may include:\r\n        <\/p>\r\n\r\n        <ul>\r\n          <li>UK adequacy regulations;<\/li>\r\n\r\n          <li>\r\n            the UK International Data Transfer Agreement;\r\n          <\/li>\r\n\r\n          <li>\r\n            the UK Addendum to approved EU Standard Contractual Clauses;\r\n          <\/li>\r\n\r\n          <li>\r\n            contractual, technical and organisational safeguards; and\r\n          <\/li>\r\n\r\n          <li>\r\n            a transfer risk assessment or data-protection test where required.\r\n          <\/li>\r\n        <\/ul>\r\n\r\n        <p>\r\n          You may contact the Data Protection Contact for further information\r\n          about the safeguards relevant to a particular transfer.\r\n        <\/p>\r\n\r\n      <\/section>\r\n\r\n\r\n      <section class=\"lf-legal__section\" id=\"retention\">\r\n\r\n        <h2>10. How long we keep personal information<\/h2>\r\n\r\n        <p>\r\n          We keep personal information only for as long as reasonably\r\n          necessary for the purpose for which it was collected and to meet\r\n          legal, tax, accounting, anti-money-laundering, professional,\r\n          insurance and dispute-resolution requirements.\r\n        <\/p>\r\n\r\n        <p>Our retention decisions take account of:<\/p>\r\n\r\n        <ul>\r\n          <li>\r\n            whether you become a client and the duration of the engagement;\r\n          <\/li>\r\n\r\n          <li>\r\n            statutory and professional record-keeping requirements;\r\n          <\/li>\r\n\r\n          <li>\r\n            limitation periods for possible legal claims;\r\n          <\/li>\r\n\r\n          <li>\r\n            the sensitivity and volume of the information;\r\n          <\/li>\r\n\r\n          <li>\r\n            the risk of harm from continued retention; and\r\n          <\/li>\r\n\r\n          <li>\r\n            whether information can be securely deleted or anonymised.\r\n          <\/li>\r\n        <\/ul>\r\n\r\n        <p>\r\n          Marketing records are kept until you withdraw consent or object,\r\n          although we may retain a minimal suppression record to ensure we\r\n          respect your preference. Cookie and analytics retention periods\r\n          are described in the UK Cookie Policy and live cookie inventory.\r\n        <\/p>\r\n\r\n      <\/section>\r\n\r\n\r\n      <section class=\"lf-legal__section\" id=\"security\">\r\n\r\n        <h2>11. How we protect personal information<\/h2>\r\n\r\n        <p>\r\n          We use technical and organisational measures appropriate to the\r\n          nature and risk of the information. These may include role-based\r\n          access, multi-factor authentication, encryption in transit,\r\n          endpoint protection, backups, logging, security monitoring,\r\n          supplier due diligence, confidentiality controls, staff awareness\r\n          and incident-response procedures.\r\n        <\/p>\r\n\r\n        <p>\r\n          No internet transmission or storage system can be guaranteed\r\n          completely secure. Where you need to send identity, payroll,\r\n          tax, banking or other restricted documents, use the secure channel\r\n          specified by your Legend Fusions contact rather than an unapproved\r\n          personal messaging account.\r\n        <\/p>\r\n\r\n      <\/section>\r\n\r\n\r\n      <section class=\"lf-legal__section\" id=\"rights\">\r\n\r\n        <h2>12. Your UK data protection rights<\/h2>\r\n\r\n        <p>\r\n          Depending on the circumstances, you may have the right to:\r\n        <\/p>\r\n\r\n        <ul>\r\n\r\n          <li>\r\n            be informed about how your personal information is used;\r\n          <\/li>\r\n\r\n          <li>\r\n            request access to the personal information we hold about you;\r\n          <\/li>\r\n\r\n          <li>\r\n            request correction of inaccurate or incomplete information;\r\n          <\/li>\r\n\r\n          <li>\r\n            request erasure in circumstances where the right applies;\r\n          <\/li>\r\n\r\n          <li>\r\n            request restriction of processing;\r\n          <\/li>\r\n\r\n          <li>\r\n            receive certain information in a portable format;\r\n          <\/li>\r\n\r\n          <li>\r\n            object to processing based on legitimate interests;\r\n          <\/li>\r\n\r\n          <li>\r\n            object at any time to direct marketing;\r\n          <\/li>\r\n\r\n          <li>\r\n            withdraw consent without affecting processing carried out\r\n            before withdrawal; and\r\n          <\/li>\r\n\r\n          <li>\r\n            raise concerns about solely automated decisions with legal or\r\n            similarly significant effects.\r\n          <\/li>\r\n\r\n        <\/ul>\r\n\r\n        <p>\r\n          These rights are not absolute and may be limited by legal,\r\n          regulatory, professional or evidential requirements. We may ask\r\n          for information needed to verify your identity before acting on\r\n          a request. We normally do not charge a fee, although the law\r\n          permits a reasonable fee or refusal in limited cases involving\r\n          manifestly unfounded or excessive requests.\r\n        <\/p>\r\n\r\n        <p>\r\n          To exercise a right, email\r\n          <a href=\"mailto:info@legendfusions.com\">\r\n            info@legendfusions.com\r\n          <\/a>\r\n          with enough information for us to identify the relevant records\r\n          and understand your request.\r\n        <\/p>\r\n\r\n      <\/section>\r\n\r\n\r\n      <section class=\"lf-legal__section\" id=\"marketing\">\r\n\r\n        <h2>13. Marketing communications<\/h2>\r\n\r\n        <p>\r\n          Submitting an enquiry does not automatically subscribe you to\r\n          marketing. Where consent is required, we use a separate, unticked\r\n          option for tax updates, regulatory bulletins, event information\r\n          or service news.\r\n        <\/p>\r\n\r\n        <p>\r\n          You can withdraw consent or object to direct marketing at any time\r\n          by using the unsubscribe link in an email or contacting us. We will\r\n          stop the relevant marketing as soon as reasonably possible and may\r\n          keep a suppression record so that your preference is respected.\r\n        <\/p>\r\n\r\n      <\/section>\r\n\r\n\r\n      <section class=\"lf-legal__section\" id=\"automated-decisions\">\r\n\r\n        <h2>14. Automated decision-making and profiling<\/h2>\r\n\r\n        <p>\r\n          We do not use the UK website to make decisions about you based\r\n          solely on automated processing where the decision produces legal\r\n          or similarly significant effects. We may use analytics or\r\n          advertising measurement to understand website performance, but\r\n          these activities are subject to cookie controls and are not used\r\n          by us to make professional tax or accounting decisions without\r\n          human involvement.\r\n        <\/p>\r\n\r\n      <\/section>\r\n\r\n\r\n      <section class=\"lf-legal__section\" id=\"children\">\r\n\r\n        <h2>15. Children's information<\/h2>\r\n\r\n        <p>\r\n          Our website and services are directed primarily at businesses and\r\n          adults. We do not knowingly use the website to collect information\r\n          directly from children for marketing purposes. We may process\r\n          limited information about a child or dependant where it is\r\n          lawfully provided by a parent, guardian, employer or client and\r\n          is necessary for tax, payroll or another professional service.\r\n        <\/p>\r\n\r\n      <\/section>\r\n\r\n\r\n      <section class=\"lf-legal__section\" id=\"changes\">\r\n\r\n        <h2>16. Changes to this policy<\/h2>\r\n\r\n        <p>\r\n          We may update this policy to reflect changes in our services,\r\n          systems, suppliers, legal obligations or regulatory guidance.\r\n          The effective date at the top shows when the current version\r\n          applies. Where a change is material, we may provide an additional\r\n          notice through the website, email or another appropriate channel.\r\n        <\/p>\r\n\r\n      <\/section>\r\n\r\n\r\n      <section class=\"lf-legal__section\" id=\"contact\">\r\n\r\n        <h2>17. Contact and complaints<\/h2>\r\n\r\n        <div class=\"lf-legal__contact-card\">\r\n\r\n          <div class=\"lf-legal__card\">\r\n\r\n            <h3>Legend Fusions data protection contact<\/h3>\r\n\r\n            <p>\r\n\r\n              <strong>Mr Faizan Rashid<\/strong><br>\r\n\r\n              Data Protection Contact<br>\r\n\r\n              Email:\r\n              <a href=\"mailto:faizan@legendfusions.com\">\r\n                faizan@legendfusions.com\r\n              <\/a>\r\n\r\n              <br>\r\n\r\n              Contact:\r\n              <a href=\"tel:+447428654445\">\r\n                0742 865 4445\r\n              <\/a>\r\n\r\n            <\/p>\r\n\r\n            <p class=\"lf-legal__small\">\r\n\r\n              General Enquiries:\r\n              <a href=\"mailto:info@legendfusions.com\">\r\n                info@legendfusions.com\r\n              <\/a>\r\n\r\n            <\/p>\r\n\r\n          <\/div>\r\n\r\n\r\n          <div class=\"lf-legal__card\">\r\n\r\n            <h3>Information Commissioner's Office<\/h3>\r\n\r\n            <p>\r\n              You may complain to the ICO if you are dissatisfied with how\r\n              your personal information has been handled. We would appreciate\r\n              the opportunity to address your concern first.\r\n            <\/p>\r\n\r\n            <p>\r\n              Wycliffe House, Water Lane<br>\r\n\r\n              Wilmslow, Cheshire, SK9 5AF<br>\r\n\r\n              Telephone: 0303 123 1113<br>\r\n\r\n              Website:\r\n              <a href=\"https:\/\/ico.org.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n                ico.org.uk\r\n              <\/a>\r\n            <\/p>\r\n\r\n          <\/div>\r\n\r\n        <\/div>\r\n\r\n\r\n        <div\r\n          class=\"lf-legal__footer-links\"\r\n          aria-label=\"Related legal pages\"\r\n        >\r\n\r\n          <a href=\"https:\/\/legendfusions.com\/uk\/terms-of-use\/\">\r\n            UK Terms of Use\r\n          <\/a>\r\n\r\n          <a href=\"https:\/\/legendfusions.com\/uk\/cookie-policy\/\">\r\n            UK Cookie Policy\r\n          <\/a>\r\n\r\n          <a href=\"https:\/\/legendfusions.com\/uk\/privacy-policy\/\">\r\n            Global Privacy Information\r\n          <\/a>\r\n\r\n        <\/div>\r\n\r\n      <\/section>\r\n\r\n    <\/article>\r\n\r\n  <\/div>\r\n\r\n<\/main>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On this page Plain-language summary: We collect only the information needed to respond to enquiries, provide tax, accounting, payroll and advisory services, meet legal and professional duties, operate our website and protect our systems. We do not sell personal information. 1. Who we are Legend Fusions Limited is an international tax and accounting firm. The [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-9391","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/legendfusions.com\/uk\/wp-json\/wp\/v2\/pages\/9391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legendfusions.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/legendfusions.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/legendfusions.com\/uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/legendfusions.com\/uk\/wp-json\/wp\/v2\/comments?post=9391"}],"version-history":[{"count":57,"href":"https:\/\/legendfusions.com\/uk\/wp-json\/wp\/v2\/pages\/9391\/revisions"}],"predecessor-version":[{"id":15291,"href":"https:\/\/legendfusions.com\/uk\/wp-json\/wp\/v2\/pages\/9391\/revisions\/15291"}],"wp:attachment":[{"href":"https:\/\/legendfusions.com\/uk\/wp-json\/wp\/v2\/media?parent=9391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}